The Marvel Cinematic Universe is always releasing exciting new content, both in theaters and streaming with a Disney+ subscription. The latest big screen release was Spider-Man: Brand New Day, which broke records at the box office and is still making money to this day. And Kevin Feige recently explained the wild way that Brand New Day‘s ending mirrored the first day of shooting the blockbuster. Let’s break it all down.
While fans are still trying to decode Brand New Day’s credits scene, more information about its production is slowly trickling out. Marvel boss Kevin Feige recently spoke at his alma matter USC about the movie’s production (via Instagram) where she spoke about the explosive way filming began. In his words:
The very first week of production, and there were hundreds of people on the street and they were all filming. So it got a lot of press, but it happened to also look awesome, because there was a giant rig above this tank driving and an actual stuntman swinging back and forth through it and landing on the side of it.
This definitely got the internet talking, on top of attracting crowds to watch as Spider-Man swung through the air practically. On top of starting off production for Destin Daniel Cretton’s movie with a bang, this moment of fan excitement came full circle when it came to shooting the movie’s ending hospital scene.
The Punisher accidentally shoots Spidey during the movie’s final battle, and he spends time in the hospital as a result. Frank Castle helps him leave the place undetected, as a crowd of adoring fans waited outside. In the same appearance, Kevin Feige shared how this connected to Brand New Day‘s first day of filming, offering:
That really invigorated all of us and Destin [Daniel Cretton] to, A. people literally coming out and saying, ‘We love you, Spider-Man,’ like at the end of the movie, happened on the first day of production on this movie. And that sense of how thrilling it is for people to know that on some level, there was a guy in a suit swinging, swinging through the streets.
Talk about a full circle moment. Sometimes art can imitate life, and it seems like that’s exactly what happened during the production of Spider-Man: Brand New Day. In the end this synergy helped make the movie one of Marvel’s biggest success stories in years. And fans are already hoping to see Spidey back on the big screen in one of the upcoming Marvel movies like Avengers: Doomsday or Secret Wars.
Brand New Day is still in theaters now as part of the 2026 movie release list. The next Marvel movie hitting theaters will be Doomsday on December 18th. Hopefully Peter Parker will get in on the fun.
